“In order to market a church to the unsaved consumer, he must be given what he wants. Since unsaved consumers do not desire God, or the things of God, they have to be enticed by something else. Thus the temptation arises for a church to change, or at least hide, who they are so that they appeal to unchurched Harry. Additionally, the church is tempted to alter its message to correspond with what Harry wants to hear and thinks he needs. The end result is a felt-needs gospel that appeals to Harry’s fallen nature in an effort to entice him to come to Christ, the ultimate felt-need supplier, so that he is fulfilled and feels better about himself” (This Little Church Went To Market by Gary Gilley p. 44).